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	<title>2 Levels Above LLC &#187; Consumers</title>
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	<link>http://2levelsabove.com</link>
	<description>Web development and Search Engine Marketing Specialists</description>
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		<title>Credit Solutions Corp &#8211; How to increase your chances of getting personal loans</title>
		<link>http://2levelsabove.com/credit-solutions-corp-how-to-increase-your-chances-of-getting-personal-loans/</link>
		<comments>http://2levelsabove.com/credit-solutions-corp-how-to-increase-your-chances-of-getting-personal-loans/#comments</comments>
		<pubDate>Tue, 08 Dec 2009 03:02:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Consumers]]></category>
		<category><![CDATA[credit solutions]]></category>
		<category><![CDATA[personal loans]]></category>
		<category><![CDATA[unsecured loans]]></category>

		<guid isPermaLink="false">http://2levelsabove.com/?p=349</guid>
		<description><![CDATA[<p>Given the economic situation around the world, it is not surprising that many people are turning to bad credit loans. Personal loans with poor credit are something that is growing increasingly popular. These loans are available for people who are looking to get a loan approved. There are many lenders who are willing to approve [...]]]></description>
			<content:encoded><![CDATA[<p>Given the economic situation around the world, it is not surprising that many people are turning to <a href="http://creditsolutionscorp.net">bad credit loans</a>. Personal loans with poor credit are something that is growing increasingly popular. These loans are available for people who are looking to get a loan approved. There are many lenders who are willing to approve these loan applications because many people have had their credit rating affected by the recent crisis.</p>
<p><a href="http://creditsolutionscorp.net/"><img src="http://2levelsabove.com/wp-content/uploads/2009/12/Credit-Solutions-Corp-300x300.jpg" alt="Credit Solutions Corp 300x300" title="Credit Solutions Corp 300x300" width="300" height="300" class="aligncenter size-full wp-image-350" /></a></p>
<p>It is possible to get a loan if you do not have good credit. However, there are several steps to take. You will need to produce certain documents in order to get your loan approved if you are looking to get a <a href="http://creditsolutionscorp.net">personal loan</a> approved with a bad credit history. Documents like employment status, income status, and your address are all important in getting these loans approved. This will depend on the amount of loan that you are applying for. The larger the loan amount, the more documentation that you will have to provide.</p>
<p>Another way of getting a bad credit loan approved is to use existing relationships with current lending establishments. Financial lenders keep track of your history with them. If you have a good history with a particular lender, it would be wise to apply for your loan with them. This will increase your chances of getting your loan approved.</p>
<p>It is important that you look at the interest rates that the lenders offer whenever you apply for personal loans with poor credit. Always compare the different lenders that are available to ensure that you get the best interest rate available.</p>
<p>Being a defaulter of paying old debts off, you might be interested in all the loan options which are offered to you. It is not wise to pick any loan without scrutinizing it first. Selecting any of the personal loan packages simply indicates that you are going to be defaulter once again in paying it off. Thus, it is vital for you to select the personal loan for poor credit which fits best according to your requirements. For example, if you are planning to purchase a car, then it would be a prudent decision to go for long term loans.</p>
<p>Due to your <a href="http://creditsolutionscorp.net">bad credit ratings</a>, most of the lenders will offer you cash only if you use your property or asset as collateral. This type of loans are known as secured loans which are usually given for the prolong durations and of course at cheaper interest rates. What if you don&#8217;t have specific property to mortgage? Payday loans can be an option. These loans are usually given for a short period of time but they don&#8217;t require you to use property as collateral. However, interest rates payable are considerably higher in such loans.</p>
<p>Consolidating your previous debts will prove beneficial for you in the long run. It will certainly add some points to your credit ratings and thus you will be entitled for further loan opportunities in near future.</p>
<p>If you follow these guidelines, you should be able to acquire loans for poor credit in a hassle free manner.</p>
<p>If you are interested in getting a <a href="http://creditsolutionscorp.net">Bad Credit Loan</a> approved it is important that you make your loan attractive. By looking at the different <a href="http://creditsolutionscorp.net">Personal Loan Lenders</a> that are available, you can ensure that you get the best rate possible.</p>
<p>For more information about personal loans, contact us at <a href="http://creditsolutionscorp.net/">http://creditsolutionscorp.net/<br />
</a></p>
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		<title>9 ways you can make your website successful</title>
		<link>http://2levelsabove.com/9-ways-you-can-make-your-website-successful/</link>
		<comments>http://2levelsabove.com/9-ways-you-can-make-your-website-successful/#comments</comments>
		<pubDate>Wed, 31 Dec 2008 08:48:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business marketing]]></category>
		<category><![CDATA[Business Startup]]></category>
		<category><![CDATA[Consumers]]></category>
		<category><![CDATA[Productivity]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[9 ways you can make your website successful]]></category>
		<category><![CDATA[famous website]]></category>
		<category><![CDATA[popular website]]></category>
		<category><![CDATA[seo friendly site]]></category>
		<category><![CDATA[small business success]]></category>

		<guid isPermaLink="false">http://2levelsabove.com/news/?p=113</guid>
		<description><![CDATA[<p>How long do people stay on your site when they get there?</p> <p>Getting traffic to your website is only half of the battle. The other half is getting them to stay long enough to complete a positive action which in most cases is to generate a sale.</p> <p>Do you use any type of site statistic [...]]]></description>
			<content:encoded><![CDATA[<p>How long do people stay on your site when they get there?</p>
<p>Getting traffic to your website is only half of the battle. The other half is getting them to stay long enough to complete a positive action which in most cases is to generate a sale.</p>
<p>Do you use any type of site statistic tracking on your site? If not we can have one installed for you which will tell you how your site is doing and will set up bench marks</p>
<p>There are positive responses you should look for and examples of a positive response would be subscribing to your newsletter, clicking on a pay per click ad, filling out a lead form, bookmarking your site, subscribing to your RSS feed if you have a blog, going to another page on your site, buying something, contacting you by email for more information, and so on.</p>
<p>These are all things that someone could do while they&#8217;re on your site that would be considered a positive response. This also increases the amount of time that they spend on your site.</p>
<p>Okay here are the 9 ways to increase how long they stay.</p>
<p>1. Offer only fresh content. If your content is interesting a person will spend more time reading it.</p>
<p>2. Make your site interesting by adding video, audio, graphics, and so on to liven it up a little bit.</p>
<p>3. Remind your visitors they can print out content on your website. While it&#8217;s printing it gives them an opportunity to look at other things on your site.</p>
<p>4. Encourage visitors to participate in a survey in exchange for a free gift. Once they complete the survey send them to another page on your site where they can access the freebie.</p>
<p>5. As opposed to sending your visitors to affiliate web pages, create a file with a redirect name to another page of your own. You will get credit for another page view and the time a person spends on your site will increase.</p>
<p>6. Pay attention to how fast your site loads. If your pages are not loading fast consider what is slowing them down and change it.</p>
<p>7. Make sure your website is professional in every way. This includes the text that you are using on your pages. You should use proper grammar and spelling as that will make your site look professional.</p>
<p>8. Brand yourself in every way so that as a visitor goes from one page to the next they always feel like they are still on your site.</p>
<p>9. Try to be unique and come up with content that supports it. There are millions of sites out there, how are you different?</p>
<p>These are 9 ways increase how long a visitor stays on your site. By keeping your visitors around longer you increase the odds of having a positive response from more of them and thus will be more successful.</p>
<p>Please contact us at <a href="http://2levelsabove.com" target="_blank">2levelsAbove.com</a> and we will be more than happy to assist you with your site popularity needs. We have been doing it for years.</p>
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		<title>How to sell your car online absolutely free online</title>
		<link>http://2levelsabove.com/how-to-sell-your-car-online-absolutely-free-online/</link>
		<comments>http://2levelsabove.com/how-to-sell-your-car-online-absolutely-free-online/#comments</comments>
		<pubDate>Sun, 23 Nov 2008 23:19:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business marketing]]></category>
		<category><![CDATA[Business Startup]]></category>
		<category><![CDATA[Consumers]]></category>
		<category><![CDATA[Knowledge]]></category>
		<category><![CDATA[free automotive]]></category>
		<category><![CDATA[free automotive classified sites]]></category>
		<category><![CDATA[free car listing]]></category>
		<category><![CDATA[places to sell cars]]></category>
		<category><![CDATA[websites to post cars for free]]></category>

		<guid isPermaLink="false">http://2levelsabove.com/news/2008/11/23/how-to-sell-your-car-online-absolutely-free-online/</guid>
		<description><![CDATA[<p>It amazes me that even in today&#8217;s world how some companies continue to make money from people who are relatively clueless about the range of resources that are available to them. Let us take the example of something as simple as selling a vehicle. We have the obvious choices of online portals that have been [...]]]></description>
			<content:encoded><![CDATA[<p>It amazes me that even in today&#8217;s world how some companies continue to make money from people who are relatively clueless about the range of resources that are available to them. Let us take the example of something as simple as selling a vehicle. We have the obvious choices of online portals that have been around like AutoTrader.com and Ebay.com where for a nominal fee, you get to list your car. This fee can range anywhere from $35.00 all the way to $100.00 dollars depending on which automotive portal you end up with.</p>
<p>What if you are like average Joe the plumber out there (no pun intended) and wish to sell your car without breaking your back?</p>
<p>Well fear no more because  there really is a way to sell a car and not spend a penny. What??? Did I just say not spend a penny?</p>
<p>Here is your lineup:</p>
<p>1. <a href="http://craigslist.org" target="_blank"><img src="http://agent.point2.com/partners/craigslist/craigslistLogo.gif" width="260" height="59" /></a></p>
<p><a href="http://craigslist.org" target="_blank">Craigslist </a>is a classified based system which attracts users based on its simplicity and lack of graphic appeal. Listing your car is fairly straight forward and simple process. On the flip side your post does get buried beneath other posts fairly quickly and there is rampant spamming that infests the classified section. However Craigslist does get a lot of traffic and is a definite strong contender if you wish to sell your car for free and without any hassle.</p>
<p>2).  <a href="http://alltherides.com"><img src="http://alltherides.com/logos/logo.jpg" /></a></p>
<p>A fairly new player in the automotive market, <a href="http://altherides.com" target="_blank">AllTheRides.com</a> shows a lot of promise. It allows a comprehensive listing process that rivals to those by AutoTrader.com and Ebay.com. Another cool thing about AllTheRides.com is that it actually allows the buyers and sellers to interact as opposed to the same old mundane classified listing process of listing and then checking your email. The listings are highly search engine friendly and thus if someone is looking for that Corolla you put for sale, it will easily show up in Google and Yahoo listings. Also your classified will also appear on <a href="http://www.google.com/base/s2?a_n0=vehicles&amp;a_y0=9&amp;hl=en&amp;gl=us" target="_blank">Google Base</a> and other partner sites. I really am a big fan of this site.</p>
<p>3).  <a href="http://backpage.com" target="_blank"><img src="http://www.talkingdiceusa.com/uploads/links/backpage_logo.gif" width="244" height="54" /></a></p>
<p>Yet another offering is <a href="http://backpage.com" target="_blank">backpage.com</a>. If you did not know, they are  owned by the famous Observer magazine. Backpage.com is pretty similar to Craigslist as in it allows you to post a simple text classified for your vehicle. It does get decent exposure but not quite as much as Craigslist or some of the other classified sites. Listing the car is fairly straight forward and it offers a fairly neat and clean interface.I am a big fan of the Observer magazine as it gives awesome restaurant reviews however I know that has nothing to do with automotives so I will end that thought right here.</p>
<p>4). <a href="http://oodle.com" target="_blank"><img src="http://agent.point2.com/partners/oodle/oodleLogo.gif" width="280" height="77" /></a></p>
<p><a href="http://oodle.com" target="_blank">Oodle</a> is another copycat classified site. However what is cool about Oodle is that it actually gives you more control as opposed to Craigslist. I keep using Craigslist as a standard and the reason behind that is it was the first classified site and thus starts sets the standard. I do like how Oodle allows you to post automotive classifieds and people can actually somewhat provide a better search than Craigslist or even backpage. It allows you to narrow your search according to zip codes which is a definite plus. However the search on AllTheRides.com is still the best in my opinion.</p>
<p>In short, there are a lot of classified sites out there that would let you sell your car without any hassles and you actually don&#8217;t have to spend a penny. In today&#8217;s economy and tough time, classifieds like the ones mentioned above is like striking gold for the average consumer. It is no surprise that such free classified sites are thriving with traffic. So the next time you want to sell a car or a truck, visit one of the above mentioned classified sites and remember it is absolutely free <img src='http://2levelsabove.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>Do The UnEggspected!!!!</title>
		<link>http://2levelsabove.com/do-the-uneggspected/</link>
		<comments>http://2levelsabove.com/do-the-uneggspected/#comments</comments>
		<pubDate>Sun, 01 Jun 2008 05:09:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business marketing]]></category>
		<category><![CDATA[Consumers]]></category>
		<category><![CDATA[Productivity]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[creative advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Small Business]]></category>

		<guid isPermaLink="false">http://2levelsabove.com/news/2008/05/31/do-the-uneggspected/</guid>
		<description><![CDATA[<p class="MsoNormal" style="line-height: normal">How inundated are we with advertising these days? So much so that we tune most of it out. This is especially true in today&#8217;s digital age, where we are able to TiVo through ads on television or surf past them on the Internet. With this, it makes it more challenging for small [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="line-height: normal"><span style="font-size: 12pt; font-family: 'Times New Roman','serif'">How inundated are we with advertising these days? So much so that we tune most of it out. This is especially true in today&#8217;s digital age, where we are able to TiVo through ads on television or surf past them on the Internet. With this, it makes it more challenging for small business owners out there to come up with advertisements that will be eye-catching enough for your target audience to <strong>PAY ATTENTION</strong> to it. <o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: normal"><span style="font-size: 12pt; font-family: 'Times New Roman','serif'">Unlike giant behemoths like the CBS Television Network, small businesses have limited budgets and restricted resources. Our marketing, by necessity, is usually much more focused than that of our bigger business brethren. No, we don&#8217;t have million-dollar budgets or a gaggle of high-priced, well-educated marketing whizzes coming up with clever ideas for us. But that doesn&#8217;t mean we can&#8217;t borrow a good idea of theirs when we see one … and I see one. Take a simple idea and make it in such a way that will capture your audiences’ attention<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: normal"><span style="font-size: 12pt; font-family: 'Times New Roman','serif'">CBS has been collaborating with <a href="http://www.eggfusion.com/" target="_blank">EggFusion</a>, a company which (well, you can guess by now) uses the egg as a concept for creative advertising and marketing. Besides advertisers, they also reach out to other areas such as producers, retailers and consumers. Now that is what I call being an all-rounder!<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: normal"><span style="font-size: 12pt; font-family: 'Times New Roman','serif'">No, you may not have a budget that allows you to imprint millions of eggs with your company logo, bu</span><span style="font-size: 12pt; font-family: 'Times New Roman','serif'">t that doesn&#8217;t mean you can&#8217;t still be clever. In fact, I would wager that it is your entrepreneurial cleverness that sets you apart. After all, you would not step into the tricky and risky world of business if you weren’t a smarty pants </span><span style="font-size: 12pt; font-family: Wingdings"><span> <img src='http://2levelsabove.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </span></span></p>
<p class="MsoNormal" style="line-height: normal">&nbsp;</p>
<p class="MsoNormal" style="line-height: normal" align="center"><span style="font-size: 12pt; font-family: 'Times New Roman','serif'">Use it. Come up with a new idea and run with it. Be different, be remarkable. Do the <strong><font color="#ff9900"><em>UNEGGSPECTED</em></font></strong></span></p>
<p class="MsoNormal" style="line-height: normal" align="center"><span style="font-size: 12pt; font-family: 'Times New Roman','serif'"></span></p>
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		<title>Useful Tips on Effective Advertisement</title>
		<link>http://2levelsabove.com/useful-tips-on-effective-advertisement/</link>
		<comments>http://2levelsabove.com/useful-tips-on-effective-advertisement/#comments</comments>
		<pubDate>Mon, 12 May 2008 22:18:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business marketing]]></category>
		<category><![CDATA[Consumers]]></category>
		<category><![CDATA[change]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[Effective Advertisement]]></category>
		<category><![CDATA[effective message]]></category>
		<category><![CDATA[emotions]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[potential customers]]></category>
		<category><![CDATA[word of mouth advertisement]]></category>

		<guid isPermaLink="false">http://2levelsabove.com/news/2008/05/12/useful-tips-on-effective-advertisement/</guid>
		<description><![CDATA[<p>If you want your advertising to “stick” with prospective customers, it&#8217;s essential that you appeal to their emotions in some way. I’m sure you’ve had experiences in which you’ve watch an out-of-this-world commercial on TV (be it silly but hilarious like Jack in the Box, or simply breathtakingly eye catching like the Chanel No. 5 [...]]]></description>
			<content:encoded><![CDATA[<p>If you want your advertising to “<strong><em>stick</em></strong>” with prospective customers, it&#8217;s essential that you appeal to their emotions in some way. I’m sure you’ve had experiences in which you’ve watch an out-of-this-world commercial on TV (be it silly but hilarious like Jack in the Box,<span>  </span>or simply breathtakingly eye catching like the Chanel No. 5 commercial where Nicole Kidman and Baz<span>  </span>teamed up to do a Moulin Rouge style ad). Fail to do this and you might as well be throwing money out the window.</p>
<p>Effective ads sell your message, company, or product. They may or may not be creative, but if you can package some good creative in with a message that appeals to a strong need or want within your target audience, it will certainly help. Like a broken recorder, I emphasize on <em>research</em>, <em>research</em>, and…….<em>research</em>  <img src='http://2levelsabove.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>Effective ads are convincing. They <strong>engage </strong>potential customers as if you were speaking directly to them, and when you succeed in making this connection your prospective customer&#8217;s thoughts will become your brand itself. So the rule of thumb is that you <strong>‘speak’</strong> to them, to their emotions, to the core of their being.</p>
<p>Even if you achieve the enviable position of having a provocative ad execution with an effective message, your work is far from over. In fact, in the world of advertising, your work is never over!</p>
<p>Continually exposing your customers, prospective customers, and suspects (those who aren&#8217;t currently interested in your company or product, but who might be shortly) to the same messaging over a prolonged period of time will lead to stagnation. Eventually, you&#8217;ll fail not only to inspire brand loyalty, but also to retain it. Even Coke, one of the world&#8217;s most valuable brands, reinvents its messaging and image when it decides they have begun to lose effectiveness. It is human nature to get bored after being exposed repeatedly to the same old advertisement or message. In psychology language, we call this &#8216;repeated exposure&#8217;. Thus, change and adaptation is an essential ingredient to maintaining customers’ loyalty to your brand and services.</p>
<p><strong>Creating an Effective Ad Campaign</strong><br />
So how do you create an effective ad campaign? One way is to go with the <em>single benefit</em> methodology, which directly links your brand to a single benefit. If your deodorant lasts longer, tell the world about it. The <em>characterization</em> or <em>personification</em> angle involves creating a character that expresses the product&#8217;s benefits or personality. The <em>narrative</em> methodology involves developing a narrative story with episodes describing a problem and its outcome.</p>
<p>Again, aim to produce advertising that states not only a product&#8217;s facts, but that also appeals to emotions. Using the deodorant example, you might accomplish this by playing off your customers&#8217; fears of having body odor at an inopportune time. Your ad must make your audience feel like the MUST have it and that they cannot live without it.</p>
<p>Although a calculated and well thought out advertising campaign may do a good job of creating brand awareness, it may fall short of inducing product preference or, the end goal, purchase. Whatever it may be, don’t give up and treat the customers you have well. As the saying goes, a good deed goes a longgggg way….and you never know, <span> </span>the power of word of mouth as a form of advertisement can be pretty effective too!</p>
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		<title>Advertising Basics for Small Businesses</title>
		<link>http://2levelsabove.com/advertising-basics-for-small-businesses/</link>
		<comments>http://2levelsabove.com/advertising-basics-for-small-businesses/#comments</comments>
		<pubDate>Sun, 04 May 2008 06:21:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business marketing]]></category>
		<category><![CDATA[Business Startup]]></category>
		<category><![CDATA[Consumers]]></category>
		<category><![CDATA[Productivity]]></category>
		<category><![CDATA[Consumer Research]]></category>
		<category><![CDATA[Small Business]]></category>

		<guid isPermaLink="false">http://2levelsabove.com/news/2008/05/04/advertising-basics-for-small-businesses/</guid>
		<description><![CDATA[<p>We all know that advertising is like air to our lungs. We NEED it to survive. Same goes for our business&#8230;but there’s a difference between good advertising and bad advertising, which you should know by now, has its consequences.</p> <p>If you hate reading long, wordy stuff….let me give you the shortcut:</p> <p>Business + Good advertising [...]]]></description>
			<content:encoded><![CDATA[<p>We all know that advertising is like air to our lungs. We NEED it to survive. Same goes for our business&#8230;but there’s a difference between good advertising and bad advertising, which you should know by now, has its consequences.</p>
<p>If you hate reading long, wordy stuff….let me give you the shortcut:<span style="font-family: Wingdings"><span></span></span></p>
<p>Business + Good advertising = <span> </span>$$$$$$$$$</p>
<p>Typically, advertising and promotion are vital to the success of a business. To successfully advertise you will need to allocate a portion of your budget for such purposes. The size of this percentage will depend on the size of your business and the scope of the market that you are trying to reach. Proportionally, a small business and a multimillion-dollar corporation may spend the same percentage of their budget on advertising. If the advertising campaign is carefully planned to reach the target audience, the resulting increase in business may also be a similar percentage. For example a few well-placed billboards in a small town might generate a 10 percent increase in sales for a small business while a national commercial might produce the same 10 percent increase for a major retail chain. Therefore, do some serious research and budgeting to ensure that the money you allocate does not go to waste.</p>
<p>Your focus, when advertising, needs to be on:</p>
<ol start="1" type="1">
<li class="MsoNormal">The type of media to reach      most effectively your target audience</li>
<li class="MsoNormal">The type of advertising      campaign you will run, e.g. to promote a new product, to place a familiar      product or company name in front of the audience, or to promote a special      service or activity</li>
<li class="MsoNormal">The advertising style that      best suits your products and/or services</li>
<li class="MsoNormal">How can you reach the most      people (within your defined market) for your advertising dollar</li>
</ol>
<p class="MsoNormal">Again, my suggestion is that you do some research like handing out questionnaires to your targeted audience. Also ensure that your sample is randomized so that your results will less biased.</p>
<p>When you advertise, you are investing in your own business, and, as with any type of investment, there are risks involved. The major risk is that the advertisements will not generate enough sales to justify the costs of the campaign. As is the case with any investment, through due diligence you will determine the most appropriate and secure means of advertising before taking such risks.</p>
<p>You could write down a list of ways to advertise and list the pros and cons of each type of advertising. For example, advertisement on the web, billboard, magazines, TV, Radio, etc. With that you can hopefully see which type of advertising will give you the most benefits with the least risk.</p>
<p>In a nutshell, do your research, draw up a list of ways to advertise, take a deep breath (just to make it sound dramatic) and make your decision. A calculated risk it is but hey, if you have the guts to start your own business, choosing how you want to advertise your business should be a piece of cake! <img src='http://2levelsabove.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> <span style="font-family: Wingdings"><span></span></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
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		<title>Marketing = Psychology</title>
		<link>http://2levelsabove.com/marketing-psychology/</link>
		<comments>http://2levelsabove.com/marketing-psychology/#comments</comments>
		<pubDate>Sun, 27 Apr 2008 05:04:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Consumers]]></category>
		<category><![CDATA[Knowledge]]></category>
		<category><![CDATA[Productivity]]></category>
		<category><![CDATA[customer satisfaction]]></category>
		<category><![CDATA[human behavior]]></category>
		<category><![CDATA[increasing business sales]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[psychology]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[trust]]></category>

		<guid isPermaLink="false">http://2levelsabove.com/news/2008/04/26/marketing-psychology/</guid>
		<description><![CDATA[<p>It takes some knowledge of basic psychology and human behavior to succeed at marketing. It does not take a genius to figure out what makes people buy (or not buy) things. The human behavior IS psychology baby! Tap into this and you will witness wonders in your business sales </p> <p class="MsoNormal">People buy things to [...]]]></description>
			<content:encoded><![CDATA[<p>It takes some knowledge of basic psychology and human behavior to succeed at marketing. It does not take a genius to figure out what makes people buy (or not buy) things. The human behavior IS psychology baby! Tap into this and you will witness wonders in your business sales <img src='http://2levelsabove.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p class="MsoNormal">People buy things to either meet their needs or satisfy their wants and desires. As a marketer, you are looking not at what your product has to offer, but at what is motivating your target audience to buy your product or service. For example, people aren&#8217;t buying perfume because of the aroma. They are buying romance. The new exercise machine doesn&#8217;t sell because of the latest features, but because the customer is buying a healthier, perhaps thinner look. The end result of a product or service is what it does for buyers — how it makes them feel, look, or act. People buy the idea behind it, not the product per say. Therefore, you need to keep broad motivational reasons in mind when planning your marketing campaign.</p>
<p>I suggest you might want to do some research on your target audience to test the effectiveness of your product or service….in psychological term they call it <em>‘pre-test’</em> and <em>‘post-test’</em>. Pre-test is when you conduct your research (using methods such as questionnaires) on a small sample of your target audience before you introduce your product or service and post-test is the same questionnaire given to the same sample of target audience after they tried your service or product. With this, you will roughly know if your product or service will ‘make the cut’.</p>
<p>There is also a psychological aspect to establishing <strong>trust </strong>and forming a relationship. Like all relationships, trust is the basis of it. Most customers have been burned, treated badly, swindled, or disenchanted at least once. They will not necessarily jump at the opportunity to buy something unless they have a sense of confidence in the seller. In an age where people are tired of receiving spam and a glut of marketing materials, the modern consumer has become savvy and somewhat cynical. Only a company with a strong proven reputation will gain their trust. You, therefore, want to always build a level of trust through quality of service, and this should be reflected in your marketing.</p>
<p>Finally, there are practical factors that enter into marketing. If it is simply inconvenient for a customer to purchase from you or you simply cannot satisfy their needs with the product they are seeking, then don&#8217;t attempt to fit a square peg into a round hole. Too many sales are lost by trying to do so. Just be who you are (this should apply to your business ethics too). If you don’t, you may risk ending a future relationship with the customer by losing their trust.</p>
<p>In the end you want to sell customers by gaining their trust and building a relationship based on customer satisfaction and by being honest and not trying to be everything to everyone.</p>
<p>If this article is TOO long and annoyingly tiring to read, just remember this: <strong><em>TRUST</em></strong> is everything, work hard at building trust with your customers. Everything else will flow well once you get the hang of that!</p>
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