Why You Should Attend Business of Software 2008 In Boston

August 10th, 2008 | Business Startup, Business marketing, Business productivity, General Knowledge

If you read this blog, there’s a pretty good chance you’re somehow involved
in the business of software. By that, I mean you are trying to (gasp!)
make money in the software business. If that’s the case, I can’t think of any
better place to be this September than the Business of Software Conference
being held in Boston on September 3-4.

Some Reasons Why You Should Be At Business Of Software
2008

1. Joel Spolsky will be there. Well, he’s not just going
to be there, he’s one of the organizers along with Neil Davidson, the CEO of Red Gate Software.

2. Seth Godin will be there. Seth is a brilliant
marketer. Doesn’t get more brilliant. And, if you’re in the business of
software, you really, really need to understand marketing. If you’re not
reading Seth’s blog, you should
be.

3. Jessica Livingston will be there. Jessica is the author
of “Founders
At Work“, which was an exceptionally fun and insightful read. Parts of it
gave me goose-bumps (yes, I’m that strange). If you’re both a software person
and a startup person, you need to read her book.

4. Jason Fried of 37signals fame will be there. Jason’s on
my list of “most pragmatic entrepreneurs ever”. He was kind enough to let me
interview him for my graduate paper at MIT back when I was a student. All
around swell guy. Oh, and you haven’t already, you should absolutely read “Getting Real“. Now it’s
even free.

5. Richard Stallman will be there. Yes, that
Richard Stallman. This should be one interesting discussion.

6. Eric Sink will be there. Eric is (in my mind), the
software guy’s software guy. Immensely articulate and thoughtful. Eric’s aptly
named “Eric Sink On The Business Of Software” is one of the books on my startup
reading list.

7. Mike Milinkovich will be there. He’s the executive
director of the Eclipse foundation.

8. Steve Johnson of Pragmatic Marketing will be there.
Steve was a big hit at last year’s conference. If you want to understand why,
just watch the
video from last year.

9. Tom Jennings and Paul Kenny will be
there. Tom’s a venture capitalist and Paul’s all about sales. I’m guessing a
few of you are looking for capital or looking for customers.

10. People like you will be there. People that
are in the business of software.

Note, the above is not a complete list of speakers.

Oh, and by the way, I’ve been selected so speak at this year’s conference as
well — but please don’t hold that against them.

All in all, Business of Software
2008 promises to be a great event. Something I’d travel to come see, if I
didn’t live in Boston — which I do.

By the way, if you’re going to go, you can save $300 by registering before
July 22nd.

Hope to see you there.

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