Research and Analysis is part and parcel of business. It’s an important aspect as it gives you vital information about your company, your potential clients via visitors to your website, sales, and profit. You need to analyze your company’s progress to ensure that it is heading where you want it to.
I came across an awesome tool to track and analyze your website’s progress.
*Drumroll*……………………….
Introducing Google Analytics
This fantastic tool allows you to view and analyze your webpage’s report. It allows you to do an analysis on:
- Site usage (visits, page views, pages/visit, bounce rate, average time on site, and new visits)
- Visitors
- Traffic Sources (Direct Traffic, Referring Sites, Search Engines)
- Content (Pageviews of Content)
You might want to look out for something called “Bouncing Rate”. Bounce rate is the percentage of single page visits (i.e, visits in which visitors leaves your site from the main page). It is a measure of your page quality therefore a high bounce rate is not a good indicator as your visitor (and potential clients) are not finding relevant information on your entrance page (landing page). To minimize this, you should improve on your landing site’s content and make it more relevant 
Whilst it’s good to have a high percentage of new visits, it’s retainment that counts. The higher the percentage of returning visitors, the better (clients! clients! clients!)
These are few of the tools Google Analytics allows you to do to track the progress of your website. I must say that it’s pretty interesting! I can assure you that you’ll be motivated to find ways to improve your site when you see the graph decline.
